TĀ TĀTOU WHĀINGA | OUR PURPOSE
Kōrero tuku iho. Share stories. | Taonga tuku iho. Share possibilities. | Mana tuku iho. Share joy.

KO WAI MĀTOU I ABOUT SKY
We’re a proud Aotearoa New Zealand business with the ambition to become the most essential and engaging media company.
This is more than entertainment; it’s about moments that matter—connecting Kiwi with the stories and sport they love, anytime, anywhere.
Every person in our crew makes that possible. We are driven by our purpose, and we lead with care, inclusion, and integrity because how we do things matters just as much as what we do.

TE TŪRANGA I THE ROLE: 

We’re on an exciting journey to supercharge our Customer Value Management (CVM) marketing maturity, using data, insight, creativity, customer-first forward thinking and cutting-edge marketing technology to deliver highly targeted, personalised experiences that delight our subscribers, strengthen customer love and loyalty, and maximise customer lifetime value.

We’re looking for a CVM Specialist to join us on this adventure! As a key part of our wider Customer Performance Marketing (CPM) team, you’ll happily switch between strategy/planning and execution, to identify opportunities that unlock value, then create segmented, omni-channel communications, campaigns and initiatives that captivate a diverse and complex, passionate customer base —designed to deliver real impact and achieve ambitious business goals.

Now’s your chance to help bring the best of global and local entertainment and sport to our customers through engaging, relevant marketing. You’ll work across Sky’s known brands (Sky TV, Sky Broadband, NEON, Sky Sport Now) in a dynamic role to proactively uncover what excites customers, improve ARPU, strengthen customer retention, increase customer lifetime value and lift NPS.

NGĀ HAEPAPA | ROLE RESPONSIBILITIES  

CVM marketing:

• Partner with CVM Lead and wider CVM team to co-create the quarterly CVM strategy, focused on in-life retention, upsell and cross-sell initiatives
• Work in sync with wider CVM team to maintain a cohesive and data-led full lifecycle approach
• Play a lead role in quarterly marketing planning with Product, Customer Performance Marketing, and Brand and Marketing teams
• Play a key role in optimising and innovating Sky’s Customer Lifecycle Management programme, working closely with the Marketing Automation and Digital Marketing teams
• Plan, deliver, analyse and optimise direct to customer communications and omni-channel CVM campaigns. Including but not limited to Sky’s Customer Lifecycle Management programme
• Translate content roadmap into targeted lifecycle initiatives based on data and behavioural indicators
• Actively seek out upsell and cross-sell opportunities, leveraging data points, insight and segmentation, whilst balancing customer experience
• Champion CVM principles and strategy in the planning and execution of TTL marketing campaigns

Measurement and effectiveness:

• Ensure initiatives are delivered with robust measurement, attribution and optimisation
• Own relevant automated journey reporting, initially working with Marketing Automation Lead to implement
• Deliver in-flight campaign measurement and optimisation, and PCAs
• Maximise effectiveness of campaigns within budget
• Provide results reporting to CVM Lead at agreed cadence

NGĀ PŪKENGA ME NGĀ WHEAKO | WHAT YOU’LL BRING 

An experienced, future-focussed, CVM marketer, you’re excited by turning data and insight into meaningful customer moments. Customer lifecycle base management, direct to customer marketing, and retention marketing are your bread and butter – you know how to own activity in this space end-to-end, so you’re at ease collaborating cross-functionally to successfully go to market. 

You understand how to strike the balance between being trading performance-focussed and customer-centric. This means you’ll come with the unique skillset of being unfazed by numbers and analysis, but also a customer advocate who’s strong at crafting compelling messages and taking audiences on frictionless journeys.

Additionally, you’ll have:

• 5+ years’ experience creating and delivering customer lifecycle management marketing initiatives focussed on in-life engagement, upsell and cross-sell to drive customer growth and retention
• Strong commercial acumen with experience in measuring and delivering strong ROMI
• Data-curious mindset with a track record of translating insights into innovative customer first marketing with measurable business outcomes
• Ability and willingness to operate from strategy and planning to hands-on execution
• Strong project management, stakeholder management and communication (including copywriting) skills
• At ease with marketing automation/CRM platforms (Salesforce Marketing Cloud or similar), and using productivity and proofing tools
• Ability to work seamlessly across numerous brands and manage multiple priorities
• Advanced Microsoft Office skills in Teams, Outlook, Excel, PowerPoint and Word

Relevant tertiary qualification in marketing, business or similar

KO NGĀ HUANGA I WHAT’S IN IT FOR YOU? 

• Free Sky, Sky Sport Now, and Neon 
• Free onsite parking at our Mt Wellington office 
• A flexible, supportive culture where your ideas matter 
• Great career development with real pathways to grow 
• Discounted Southern Cross health insurance 
• Discounted YMCA gym membership 

ME PĒHEA TE TONO I HOW TO APPLY  

If you can see yourself in this role and proudly representing Rangiata Sky, we want to hear from you!  Apply using the link below.
You’ll need the right to work in Aotearoa or a valid visa with at least 12 months remaining when you join us.
We’re reviewing applications as they land, and once we’ve found our next Sky Crew member, we’ll blow the final whistle — so don’t stay on the sidelines too long. 

At Rangiata Sky, we recognise that one size doesn’t fit all.
We’re committed to supporting every candidate, so if you need any reasonable adjustments or accommodations during the process, please contact us through jobs@sky.co.nz — we’re here to help make the process work for you.

EEO & Inclusion Statement 
As an Equal Employment Opportunity employer, we’re proud champions of inclusivity and diversity. We welcome applicants of all gender identities and want everyone to feel supported throughout the process.
Our application form also includes a “diverse” gender option for those who identify as non‑binary, genderqueer, genderfluid, or any identity outside the male/female binary. 

Recruitment Agencies -  Kindly note we are not seeking agency support for this role and will not be accepting unsolicited profiles or approaches.