KO WAI MĀTOU I ABOUT SKY

Welcome to Rangiata | Sky, the ultimate entertainment destination that connects Kiwis to the stories and sport they love, in ways tailored just for them. Our Sky crew work tirelessly to ensure we are Aotearoa's most engaging and essential media company. 

We're incredibly proud of our achievements, but that doesn't mean we're satisfied. As innovators, we constantly challenge ourselves to redefine boundaries and adapt to the ever-changing marketplace.

Come be your authentic self at Sky, where we actively listen and adapt to create shared experiences that excite both our customers and our crew.

TE TŪRANGA I THE ROLE: 

As part of our ambition to become Aotearoa NZ’s most engaging and essential media company we are growing our Direct Marketing and Data & Business Intelligence capabilities. We are seeking a Senior Analyst – CVM to play a key role in delivering actionable insights that drive customer engagement, retention, and revenue growth. 

As a Senior Analyst – CVM, you’ll be the key analytics partner to the Performance Marketing team, ensuring alignment on KPIs and strategic goals. Reporting to the Lead – Business Intelligence, you will be responsible for delivering sustainable value for our customers and shareholders through ARPU optimisation, increased customer retention, lowering costs to serve, and enhancing overall customer satisfaction. You’ll collaborate closely with Direct Marketing, CX, Product, Finance and Marketing Automation teams to optimise targeting strategies and drive data-led marketing initiatives. 

Please note this is a fixed term contract until 1st December 2025.

Key responsibilities will include: 

• Analyse customer behaviours, purchasing patterns, and churn trends to develop targeted customer segments and improve marketing strategies. 
• Advance the Data & BI function by contributing to ways of working, reporting frameworks, and data-driven decision-making. 
• Work closely with Customer Engagement teams to monitor key indicators such as ARPU, churn, cost to serve, and customer satisfaction. 
• Support data governance efforts, ensuring data is well-documented, searchable, and structured for business decision-making. 
• Track and optimise key performance metrics, including retention, cross-sell, upsell performance, and marketing ROI. 
• Conduct post-campaign analysis, measuring marketing effectiveness and providing insights to optimise future campaigns. 
• Utilise advanced analytics, segmentation, and propensity modelling to inform customer value management initiatives. 

NGĀ PŪKENGA ME NGĀ WHEAKO I- WHAT YOU WILL BRING  

ESSENTIAL EXPERIENCE 

• Proven experience in applying data analysis techniques to business problems and a passion for identifying meaning in the data and sharing the story. 
• A growth mindset, adaptability, and a passion for driving meaningful customer engagement. 
• Excellent communication skills—able to present complex data in a clear and compelling way 
• Proficiency with data visualisation tools, CRM and CDP platforms, customer segmentation, and propensity modelling. 
• Proficiency in SQL, R, Python or similar for statistical modelling and predictive modelling. 
• Excellent ability to translate data into meaningful insights into business recommendations. 

BENEFICIAL EXPERIENCE: 

• Experience in the telco, media or entertainment industry. 
• Bachelor’s degree in data science, statistics, marketing, business, or a related field.
• Familiarity with Salesforce, Segment, Snowflake, dbt or similar modern data stacks. 

KO NGĀ HUANGA I WHAT’S IN IT FOR YOU?:

If you thrive in a fast-paced, data-driven environment and love bringing fresh thinking to the table, this is your chance to make an impact! 

You’ll also enjoy some awesome perks, including: 

• Discounted Southern Cross health insurance 
• Discounted Gym Membership at the YMCA  
• Free parking onsite (Mt Wellington office and Albany office) 
• Amazing career development opportunities 
• Free Sky, Sky Sport Now and Neon 

ME PĒHEA TE TONO I HOW TO APPLY  

If this opportunity excites you and you want to join us in sharing stories, possibilities, and joy, apply online today. Please note that you must have the right to work in New Zealand or hold a valid work visa for at least 12 months from joining Sky. 

As an Equal Employment Opportunity (EEO) employer, we proudly champion inclusivity and diversity as our core values, and we are open to applicants of all gender identities to feel welcomed and supported during the application process. We have included a "Diverse" category for those who identify as non-binary, genderqueer, genderfluid, or any other gender identity outside the binary system of male/female.

At Sky, we understand that conventional recruitment processes may limit some individuals. That's why we strive to support all candidates, offering reasonable adjustments throughout the recruitment process. If you need any accommodations, please reach out to us at Sky jobs, jobs@sky.co.nz.